Chris Holland on 04 29, 2012
Apple’s rumored to have been in talks with content provider Epix to bring content to the Apple TV and potentially even its TV set.
Apple is once again said to be talking up a TV set when trying to ink deals with content providers.
The latest target is said to be Epix, a joint venture of Paramount, Lionsgate and MGM. The movie channel has been in talks with Apple to bring its content to Apple’s digital stores.
The interesting tidbit, Reuters says, is that Apple’s been pitching a deal that would bring the content beyond its $99 set top box, and to “upcoming devices that stream content.” That could be Apple’s TV set, a product that hasn’t been announced, but is largely expected to be sometime this year, Reuters suggests.
Epix is already available on a wide variety of devices, including Apple’s iPhone, iPod Touch and iPad, but like HBO GO — and unlike Hulu Plus and Netflix — it requires authentication from a supporting service provider. I.e., a user has to already subscribe to a cable or satellite channel.
Apple is expected to make full use of its existing content deals, while possibly introducing new ones that would give would-be cord cutters a way to ditch their existing cable service to watch TV programming.