Orange Joins Forces with the Cned to Launch “English by Yourself”, a New Service for English Language Learning
Kelly Dunst on 02 10, 2012
In line with its “digital coach” strategy, Orange has partnered with the Cned, the European leader in distance education, to support the development of educational practices in language learning.
“English by Yourself” (www.englishbyyourself.fr), is an original, innovative site developed by the Cned, the British Council and Orange offering an in-depth, personalized digital English learning experience using the latest media (web, mobile).
The service is for every audience, starting at age 3, and as such harmonizes with Orange’s commitment to education.
Aware of the objectives of the Ministry of National Education, Orange is pleased to help launch “English by Yourself”, an original, innovative concept built in collaboration with the Cned that fully reflects its commitment to a digital world as well as its “digital coach” strategy.
English by Yourself is a free, global online service accessible to everyone from any terminal, and is designed to facilitate English language learning by drawing on a number of multimedia resources. It is an ambitious hybrid program that goes beyond traditional methods to offer special high-quality content via personalized navigation tailored to the internet user’s interests, age, level of English and learning objectives. English by Yourself makes it easy for users to go to a personalized selection of articles, videos, radio broadcasts and podcasts, every day and all for free. The tool takes learning a step further by offering personalized learning plans with both paid and free content.
“When it comes to technological innovation and the development of expert systems, partnerships are vital to a public establishment such as the Cned. The partnership with Orange was decisive in building this hybrid system,” says Serge Bergamelli, Director General of the Cned.
In conducting and carrying out the project from end to end, several Orange group teams mobilized to bring knowledge, particularly for product definition, creation of the graphic charter, and development of functionalities. For example, English by Yourself uses Orange’s “click to call” function for a free automatic call-back from a Cned advisor.
Content was provided by Orange’s Liveradio service (radio channels and podcasts in English) and by Orange’s partner Dailymotion, which offers video content.
Orange’s expertise was also applied to development of the website and its administrative interface and for the test campaign and preparations for the production stage.
In addition, the Group laid the infrastructure groundwork with the Flexible Computing Cloud hosting solution.
Both partners’ strong commitment to digital education means that English by Yourself will continue to evolve in 2012. The service will be available on tablets and mobiles, with new education offers in the works.
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Héloïse Rothenbühler, firstname.lastname@example.org
France Telecom-Orange is one of the world’s leading telecommunications operators with 170,000 employees worldwide, including 102,000 employees in France, and sales of 33.8 billion euros in the first nine months of 2011. Present in 35 countries, the Group had a customer base of 221 million customers at 30 September 2011, including 145 million customers under the Orange brand, the Group’s single brand for internet, television and mobile services in the majority of countries where the company operates. At 30 September 2011, the Group had 162 million mobile customers and 14 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, “conquests 2015″, Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group’s ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
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